Qantas News has been Qantas’s primary internal communication news source for its staff for over 60 years, breaking news about significant corporate and airline industry events: Qantas’s rebranding, fuel prices, the Airbus A380, volcanic eruptions, workforce industrial action, the grounding of the fleet, airport terminal refits, milestones and celebrations.
Behind the concept
Qantas News was designed to emulate the look and feel of a mainstream newspaper while maintaining links to brand.
Unlike visually indulgent publications with generous margins and full-page images, Qantas News needed a utilitarian design to support editorial and advertising sales. Balancing that functional approach, with design aesthetics, was the monthly challenge.
Over five years, we designed nearly 1,500 page layouts published over 60 monthly issues. We partnered with different managing editors and specialist media sales agency and newsprint print production companies.
During our stewardship, the news, editorial teams, processes and management style changed yet the newspaper’s design remained consistent — an insight into the foresight, flexibility and strength of the original concept, editorial grid and typography.
Silver Award — International Creative Media Awards.
Want to know more?
We can discuss this project in more detail and help you create your own news publication.