The story behind the design
Qantas News has been Qantas’s primary internal communication news source for its staff for over 60 years, breaking news about significant corporate and airline industry events: Qantas’s rebranding, fuel prices, the Airbus A380, volcanic eruptions, workforce industrial action, the grounding of the fleet, airport terminal refits, milestones and celebrations.
Its design and production was trusted to us for five years.
The newspaper design
Qantas News was designed to emulate the look and feel of a mainstream newspaper while maintaining links to brand.
Unlike visually indulgent publications with generous margins and full-page images, Qantas News needed a utilitarian design to support editorial and advertising sales. Balancing that functional approach, with design aesthetics, was the monthly challenge.
Over five years, we designed nearly 1,500 page layouts published over 60 monthly issues. We partnered with different managing editors and specialist media sales agency and newsprint print production companies.
During our stewardship, the news, Qantas editorial teams, processes and management style changed as new people at Qantas performed key roles, yet the newspaper’s design remained consistent — an insight into the foresight, flexibility and strength of the original concept, editorial grid and typography.
> Five-year design and production contract for approximately 60 issues
> Tabloid-sized monthly newspaper
> Newsprint paper stock
> Typically 20–28 pages our issue.
Silver Award — International Creative Media Awards.
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