Cover design 
One of the newsletter's cover designs.
One of the newsletter's cover designs.
One of the newsletter's cover designs.
Behind the concept  
The newsletter’s name, Horizons, masthead, design, colours and layout use the horizon as a motif. 
The horizon is the point at which sky meets Earth and was chosen as the symbol for the business’s ground operations: the place where aircraft (from the sky) meet the support facilities (on the Earth).  
The ‘Sky Blue’ and ‘Red Earth’ colours (taken from Qantas’s internal brand guidelines) were abutted to form a stylised horizon and banner for each news article.  
Masthead design 
Negative space cuts into the letterforms to imply the horizon.  
The newsletter's masthead design.
Editorial design 
A seven-column grid allowed for subtle variety in layout design and use of white space.   
Double-page layout design.
Double-page layout design.
Double-page layout design.
Client testimonial 
“I have no hesitation in recommending [James Armstrong’s] design agency. I have always found them to be excellent on all the projects I have worked with them on — high quality creative work, attention to detail, excellent customer service, always prioritised work, very transparent pricing and always delivered great value for money.” 
Manager Workforce Communication (project manager for Little Red Book and Horizons newsletter) 
Double-page layout design.
Double-page layout design.
Double-page layout design.
Awards
Gold Award — Creativity Annual Awards.
Want to know more?
We can discuss this project in more detail and help you create your own news publication.

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