Label designs 
The initial launch consisted of three designs — Love, Wellbeing and Strength. As the product range grew, additional affirming words would be released.
Three water bottles, side-by-side, showing the water label designs.
Photograph of the three water bottles, side-by-side, showing the water label designs.

Above: The transparent label combined with the curved bottle shape to created a lensing effect that magnified the symbols.  

Behind the concept
At a time when the bottled water category was saturated with choices, this water range targeted an untapped market: the metaphysical. 
While drinking, the purchaser was asked to recite positive affirmations from the label. The product’s intent was more than hydration; it was transformative. 
The label designs avoided stereotypical alternative/yogic imagery (and accompanying negative perceptions) opting for a bold, contemporary, graphic solution. Repetition of symbols and vibrant colour visually echo the recitations of affirmations.
Wrap-around label artwork
The flattened artwork of A Bottle Of Love showing front and back details.
The flattened artwork of A Bottle Of Wellbeing showing front and back details.
The flattened artwork of A Bottle Of Strength showing front and back details.
Website design
At launch, an interim website design was created to explain the water range’s proposition, field media enquiries and source stockists.  
The home page of the launch website.
Awards
Silver Award — Creativity Annual Awards.
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