The booklet conceptually challenged what being ‘Australian’ means expressed as brand tenets.
A feature page with an evocative brand statement was visualised using bold imagery and typography.
At a glance
A 28-page printed hardback booklet, an irregular 210mm x 210mm size.
The booklet was a high-quality, hard-copy adaptation of an audio-visual presentation that introduced ‘Brand Australia’ (a branding plan for the nation), given as a gift to influential individuals, brand ambassadors, industry leaders, celebrities, and other social influencers.
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