Cover design 
The booklet's cover design.
Layout design 
The booklet conceptually challenged what being ‘Australian’ means expressed as brand tenets.  
Double-page layout design.
Double-page layout design.
Feature pages 
A feature page with an evocative brand statement was visualised using bold imagery and typography.  
Double-page layout design.
Double-page layout design.
Double-page layout design.
At a glance 
Specifications 
A 28-page printed hardback booklet, an irregular 210mm x 210mm size. 
Purpose 
The booklet was a high-quality, hard-copy adaptation of an audio-visual presentation that introduced ‘Brand Australia’ (a branding plan for the nation), given as a gift to influential individuals, brand ambassadors, industry leaders, celebrities, and other social influencers. 
Double-page layout design.
Double-page layout design.
Double-page layout design.
Double-page layout design.
Want to know more?
We can discuss this project in more detail and help you create your own marketing booklet. 

View another design project

Newspaper design for Qantas employees
A five-year contract designing ‘Qantas News’ — Qantas’s flagship newspaper and employee-community publication.
Award-winning design
Annual report design for government
How do you portray complaints as something positive? As this annual report design demonstrated: quite happily.
Label designs for wine range
Each label is an illustrative chapter in the winemaker’s story, celebrating each milestone with tongue-in-cheek humour.
Booklet design and training manual
A flexible design merged this company’s marketing promotion, technique textbook and coursework booklet into one solution.
Award-winning design
Financial literacy infographic design
An entertaining insight into the financial strains that Fido and Felix can place upon unsuspecting pet-loving Australians.
Award-winning design
Booklet design for Qantas employees
Qantas’s impressive brand story, history, culture and values feature in this guidebook for onboarding of new employees.
Award-winning design
Newsletter design for Qantas employees
This newsletter had to follow restrictive internal brand guidelines yet still achieved visual distinctiveness for the unit.
Award-winning design
Product launch campaign for Qantas
Workplace changes can be hard. This awareness campaign emphasised the benefits for workers, not the corporation.
Award-winning design
Suite of brochures for designer products
These brochures were a balancing act between aspirational imagery and a need for detailed technical information.
Award-winning design
Label designs for water range
With a complex proposition to communicate, this water also needed a unique design to stand out in a cluttered category.
Award-winning design